The On-Page SEO Checklist is your complete guide to optimizing you on-page SEO for search engine optimization. On-Page SEO is the foundation of SEO. If your site isn’t optimized for search, it’s not going to rank well or convert. In this ultimate On-Page SEO checklist I show you: how to optimize your meta title tags, meta descriptions, keywords, H1 and H2 Tags, image alt tags and every other element on your page.
The Difference Between On-Page and Off-Page SEO
Search Engine Optimization (SEO) can be an incredibly confusing concept to wrap your head around. What is it, even? How do you do it? If you don’t know what SEO is, basically, it’s the process of optimizing your website so that it shows up more often in search results on search engines like Google. This means that when someone searches for “cheese grumps,” for example, your website listing appears at the top of Google’s results for this keyword.
There are two kinds of SEO: on-page and off-page. And today we’re going to talk about both.
On-page SEO refers to all of the actions you can take within your own website to improve its position in search engine rankings. This includes things like content optimization, keyword analysis, checking for broken links, and making sure all content is free of errors.
Off-page SEO refers to all of the activities that happen outside of your website—like link building (getting other websites to link back to yours), researching backlinks (the sites linking back to yours), social media marketing and promotion, guest blogging, and influencer marketing.
On-Page SEO Checklist
On-Page SEO is a vital part of the optimization process. It consists of a variety of factors that you can control to ensure the best possible results for your website.
The checklist below will help you optimize your content for better rankings and increased traffic.
- Keyword Research and Selection: Selecting the right keywords for your website can be challenging. With so many different options out there, how do you choose which ones to use? The solution is simple: keyword research! By checking out competitors’ websites and searching on Google AdWords Keyword Planner, you can find out what terms people are using when they search for your business or industry. This can help determine which phrases may be best suited to target in order to drive more traffic back to your site.
- Content rewriting is the process of rewriting an article or blog post with new information in order to improve its ranking position on search engine result pages (SERPs). This may include adding additional keywords from your original content, changing some sentences around to make them sound better or adding more value with images and video links where appropriate. This will help ensure that the article stays relevant while appearing higher than before within search results over time (as long as people continue sharing
1. Major Keyword in Title and Headings
On-Page SEO Checklist: How to Optimize Your Site
In 2019, the way we search for products and services online has changed. From voice search with Siri and Alexa, to Google’s ever-evolving algorithm, the tools we use and the way we use them are shifting; but one thing that hasn’t changed is the importance of on-page optimization.
What is On-Page Optimization?
On-page optimization is a process that includes factors like high quality content, site speed, internal linking and keyword progression. In other words, it can be defined as making sure your website’s pages are set up in a way that will allow your site to rank well in search engines. A good on page SEO checklist will help you find out what you need to improve on your site so you can increase your rankings and get more traffic.
What Is an On Page SEO Checklist?
An on page SEO checklist should include all of the factors needed in order to optimize a website. Here’s a quick rundown of some of the most important ones:
Major Keyword in Title and Headings: You want your keyword to be included at least once in every title tag and heading tag across your site.
2. Content Length and Quality
If you’re doing SEO, you’ve probably heard of on-page SEO. But what exactly is on-page SEO? On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
On-Page SEO Checklist
Before you start optimizing your pages, take a look at our checklist to make sure that you’ve got everything covered:
On-Page SEO Factors
There are a number of different factors that contribute to how well a page ranks:
On-Page SEO Optimization
There are several ways that you can help improve the performance of your site’s pages, but here are some of the most important things to consider.
On-Page SEO Auditing
It’s a good idea to regularly audit your site so that you can identify any problems and fix them before they have a chance to negatively impact your performance. You can use an automated tool to do this, or you could choose to manually inspect each page. The choice is yours!
3. Keyword Progression
On-page SEO is an important part of a successful SEO strategy. This article will give you a rundown on all the factors and strategies you need to know to get your on-page optimization right.
Some of the factors that are involved in on-page SEO include:
- Keywords Analysis: Figuring out what keywords and phrases your audience searches for and using them throughout your content
- Quality Backlinks: Including links to external, authoritative sites that support your content and provide value to readers
- Content Duplication: Ensuring you don’t have multiple pages with similar content, which can confuse search engines
- Content Rewriting: Making sure your content isn’t just a copy/paste job from another source, which search engines can penalize you for
- On-Page SEO Checklist: Using this checklist to make sure you’re hitting all the required elements in your content.
4. Keyword in First 100 Words
SEO experts keep talking about on-page SEO and off-page SEO, but what does that even mean?
Well, the way it works is that there are various factors that Google considers when ranking your site. On-page factors are ones that exist within your site and relate to your content, while off-page factors relate to links pointing back to your site.
On-page SEO has many factors. Here’s a checklist of things you should review to make sure your on-page SEO is as optimized as possible:
- Keywords analysis: To rank well for a particular keyword, you need to use it throughout your page (and different variations of it). Make sure that you’re using the right keywords for your business goals and making them work for you.
- Content rewriting: Check for duplicate content. If you have multiple pages with identical content, pick the best one and rewrite the others to be unique or delete them. Hyperlinks across pages should be updated accordingly. The more unique content you have, the better!
- Keyword progression: Using related keywords in the content helps Google understand what a page is about. For instance, if you’re writing an article about how to rank well in Google, the phrase “Google rankings” might show up a few.
5. Content Duplication
The Problem of Content Duplication
Content duplication is a common problem for large websites that have been around for a long time. It happens when two or more pages on your site share the same content. Content duplication can happen for several reasons:
- You have multiple versions of the same page which are indexed by Google. For example, you could have different versions of the same page accessible via HTTPS and HTTP, or with the “www” prefix and without it.
- Your internal linking structure allows Google to access duplicate pages. For example, if your website has multiple pages with faceted navigation (pages that filter product listings by brand, price, size etc.), they can end up sharing the same content.
- You have syndicated content (content published on your site and one or more other sites). For example, if you publish a blog post on your website and then republish the same post on LinkedIn, it will be considered duplicate content by some search engines.
6. Meta Description
On-Page SEO is not as easy as it seems. If you want to optimize your content for search engines, you need to take a few things into consideration, such as content rewriting, keywords analysis, keyword progression, quality backlinks, and a lot more. The best way to make sure your website is properly optimized is by using the on-page SEO checklist.
7. Alt Text for Images
Image 1: A checklist with the words “On-page SEO” at the top and a series of items below it that are numbered 2 through 7.
Image 2: A flowchart with the words “On-page SEO factors” at the top and three blue rectangles to the right of these labeled Keywords Analysis, On-page SEO Auditing, and Content Rewriting. To the left of these is another rectangle labeled Optimization. A line connects Optimization to Keywords Analysis, while a second line connects Optimization to On-page SEO Auditing, and a third line connects Optimization to Content Rewriting. Lines connect Content Rewriting to Quality Backlinks, and On-page SEO Auditing to Content Duplication.
Image 3: A graph with five lines going up and down. At the bottom of the graph are the words Keyword Progression on the left, and Quality Backlinks on the right.
8. Internal Links (Including to the Homepage)
On-Page SEO is a crucial part of any SEO campaign. It’s the foundation of your entire website, and it’s an essential first step to take before you can move on to other parts of your SEO strategy.
On-Page SEO is all about making your site more appealing to users and search engines alike. It helps both understand what your site is about, and it helps them navigate it easily.
In this blog post, we’ll run through all the On-Page SEO factors you need to know about, and how to optimize each one for maximum results.
One of the most important On-Page SEO factors is keyword research. This will help you determine what keywords are relevant to your products or services and which ones aren’t.
To do this, use Google Keyword Planner or SEMRush (or another tool) to find out which keywords are most searched for in your industry. Then use that information to create content around those terms on your website and try to rank for them organically using white hat methods only!
On-Page SEO Auditing
The next step in creating an effective On-Page SEO strategy is auditing what’s already there so you can make improvements where necessary before continuing with further optimizations.
Utilize these tips to optimize your on-page SEO
If you want to make sure your online presence is optimized, you need to make sure the on-page SEO factors are in check. We’ve put together an on-page SEO checklist that will help you make sure you’ve got all of your bases covered, including: Keywords Analysis, On-Page SEO Auditing, Content Rewriting, Content Duplication, and Keyword Progression. Don’t forget that Quality Backlinks are also important for a well-rounded SEO strategy!
On-Page SEO, On-Page SEO Checklist, On-Page SEO Factors, On-Page SEO Optimization, Keywords Analysis, On-Page SEO Auditing, Content Rewriting, Content Duplication, Keyword Progression, Quality Backlinks
On-page SEO is a critical component of your marketing strategy. If you aren’t familiar with the term, it refers to the way we optimize your keywords and content for search engine optimization (SEO) practices. This process is about more than just making sure you have the right keywords—there are a lot of elements that go into making sure your website is optimized for search engines.
With this guide to on-page SEO optimization, we’re going to walk through what it means to optimize your site in 2020 and beyond. As search engines get smarter and as more businesses recognize the value of investing in their on-page SEO practices, it’s important to understand how best to adapt your strategy so you can keep up with the competition. This guide will help you do just that.