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Whether you are creating web content, podcasts or any other sort of content, it is important to consider which keywords and phrases you want to rank for. Achieving the top rankings in major search engines such as Google and Bing requires a lot of effort, but planning your content strategy early can make the job much easier. This post introduces some tools that can help you plan your keywords and discover more search queries your audience is using.

Start Keyword Planning Early: 10 Tools To Help You Pull Apart Your Podcast Topic

Google Keyword Planner

What are keywords?

Keywords are the words and phrases in your web content that make it possible for people to find your site via search engines.

Why you should use Keyword Tool?

Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.

The Google Keyword Planner is a tool that allows you to get keyword ideas and search data for your Search Network campaigns, which includes Google Ads and Shopping ads.

You can search for keywords using the Keyword Planner by entering words or phrases that are related to your business, products, or services. The Keyword Planner then provides information about how often those words or phrases are searched for (volume) and how difficult it would be to rank for them (competition). The results from the Keyword Planner can help you decide which keywords you want to target in your Search campaigns.


A keyword is the word or phrase you use to search for something on the Internet. If you are looking for information about dogs, your keyword might be dog or dogs. Each page on a website should have its own keywords, and there are tools that can help you figure out what those keywords should be.

Google’s Keyword Planner is one of these tools. It will let you look up keyword suggestions, as well as provide data about how many people search for a particular keyword each month.

If you’re wondering “what are keywords,” the answer is simple: they’re the words or phrases that people type into a search engine when they want to find something online. When you use the right keywords in your title and description, it will be easier for people to find your site through search engines like Google and Bing. 


If you’re looking for the best keywords to use in your titles, you’ve come to the right place.

Here at [product/company name], we know that sometimes it can be difficult to pinpoint the best keywords for your page. That’s why we created [product/company name]—we want you to focus on what’s important: creating a great page.

Let us do all the hard keyword research for you! We’ll give you a list of keywords that are relevant to your page, and even let you know which ones have the most search volume so you know what people are searching for already. We make it easy to find out what the keywords for your page should be, so you can focus on writing great content.

Moz’s Keyword Explorer (Free Trial)

Moz’s Keyword Explorer is a free Google keyword research tool that helps your business find new relevant keywords for your products and services.

A keyword is a word or phrase used by someone to search for information on the Internet. Moz’s Keyword Explorer allows you to search for relevant keywords by:

Finding the top ranking websites for your keywords

Showing you how much traffic each keyword gets

Showing you what keywords you’re already ranking for


Google AdWords is a tool designed to help people find their customers, and it’s very useful. We’ve got some tips that will help you make the most of it!

Google AdWords can help you reach your customers in two ways: through paid ads on Google search results pages, and with “organic” advertisements in your website’s content space. The former (paid advertising) works by matching ads with users’ search terms based on Google’s keyword research. The latter (organic advertising) does not require a keyword search—it only requires that you include relevant content on your website.

If you’re using keywords to reach your customers, chances are good that people have been searching for them! But what should those keywords be? There are a variety of factors, including the current state of the search market (for example, if competitors are using similar or identical keywords), whether your website is well-known enough to draw traffic from long-tail keywords (for example, if you have a popular blog post about certain topics), and how relevant those keywords are to your products or services.

As an example: Let’s take a look at our own website: Press here

We offer free advice tailored to each client’s needs—we usually work directly.

Keywords Everywhere

We’re so excited to work with you! We’ve seen your website and think it’s great, but we want to make sure that you’re getting the most out of your content. We know that [product/service] is a tough market and we want to help you stand out—and the way to do that is by using keywords effectively.

Keywords are words or phrases that people search for when they’re looking for something like your product/service. But how do you know what keywords will get the best results? That’s where we come in. 

We can research which keywords would be best for your website, what keywords are currently being used by your competitors, and how you can use new keywords to get even more traffic than you’re already getting.

We’ll be sending over some short worksheets to fill out about your business and what you need from us, but here’s a quick list of things we can do for you:

  1. find the keywords that are converting visitors into paying customers
  2. identify keyword gaps that your competitors are taking advantage of
  3. optimize your content to increase organic search engine rankings

Wordtracker Scout (Chrome Extension)

Wordtracker Scout is a free Google keyword search tool that makes it easy to find the right keyword for you. The tool quickly navigates to the words and phrases that are relevant to the page on which you use it, and ranks them using Wordtracker’s own Keyword Effectiveness Index.

To use Scout, click on the icon in your Chrome browser toolbar, then click on any word or phrase on the page that you’re visiting. It’ll appear as a tag in the popup where you can review, print, or export your list of keywords.

Needless to say, we think this is an essential extension for all content creators—especially content strategists who spend a lot of time researching what their target audience needs from their content.

SEMrush (Free Trial)

We know how much you love keywords, and we’re here to help you find them—for free!

Our keyword research tool gives you the data you need to get the perfect keywords for your web page. You can discover new keywords, find out what people are searching on Google, what they want to see when they do, and how many other sites are using those words.

And with our trial offer, there’s no reason not to give it a shot—unless you don’t like getting things for free.

SpyFu (Free Trial)

SpyFu is a Google keyword search tool that lets you spy on your competitors’ best keywords.

Search for any website, and SpyFu displays their top organic keywords and the amount of traffic they get from those keywords. If you want to see what your competitors are spending on PPC ads, you can also view the top keywords they’re bidding for in Google Ads (formerly AdWords).

SpyFu gives you a list of all the keywords a domain ranks for. You can sort this list by volume, difficulty, cost per click (CPC), or number of results in Google. This makes it easy to find profitable keywords that are within reach.

You can also search for a specific keyword to see how much competition there is and which sites are ranking high in Google.

Keywordtool.io (Free Version)

Keywords are the words and phrases that people type into search engines to find what they’re looking for.

For example, if you were looking to buy a new jacket, you might type something like “buy men’s leather jacket” into Google. Depending on what other people are searching for in relation to that phrase, Google may suggest a few keywords and keyword phrases that you could use to find what you need.

Two of the most common tools for finding keywords are Keywordtool.io and Google Keyword Planner. Both tools can help you find the best keywords for your business or website and make sure they’re being used effectively in your content.

There are a lot of tools you can use to help find keywords

When you’re trying to figure out what keywords to use on your website, it can be difficult. While some people just write naturally and hope for the best, that doesn’t always work out: if you want to make sure your website is searchable, there are a lot of tools out there that you can use to help find keywords.

Google has its own keyword search tool and keyword planner (you can find both here) that’s free and easy to use. You just need to sign in with a Gmail account! To use it effectively, though, you’ll need to have some kind of idea of what you’re trying to rank for.

Once you’ve got that figured out, you can use Google’s keyword tool or planner to get an idea of what keywords people are actually searching for when they’re looking for sites like yours. You can also use the tool to find a list of “long-tail” keywords—that means, longer phrases or questions people might type into Google when they’re searching for your site. This is because people tend to ask questions when they search (so instead of just “keywords,” they might type in “what are keywords?” or “keywords to use in your titles”). 


If you want to maximize your exposure and reach, it’s important that you include the keywords related to your topic within your content. This is much easier said than done, especially if you’re still planning your podcast. Luckily, there are a number of tools that can help you out. Just remember to start your keyword planning early so that it’s easier to pull this off once your podcast finally goes live.


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